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dc.contributor.authorGatfield, T
dc.contributor.authorChen, CH
dc.date.accessioned2017-05-03T11:35:56Z
dc.date.available2017-05-03T11:35:56Z
dc.date.issued2006
dc.date.modified2009-11-17T04:07:02Z
dc.identifier.issn0884-1241
dc.identifier.doi10.1300/J050v16n01_04
dc.identifier.urihttp://hdl.handle.net/10072/13920
dc.description.abstractThe international marketing of higher education is a global phenomenon in which more than 50 countries compete. USA enjoys the largest market share. However, the market place is highly competitive with many players seeking a place in the international club. Increasing competitive practices calls for increasing market research especially in the area of consumer behaviour and student motivations. In this research area this paper explores the differences in behavioural motivations of international students choosing an overseas university in which to study. The method used in the research is Fishbein's and Ajzen's multi-attribute Theory of Planned Behaviour model. From a sample of Taiwanese students, representing the Chinese Diaspora countries, the intentions of students to study in USA, UK and Australia are examined. Three research questions are explored and the outcome demonstrates the usefulness and the insights that can be gained from the application of the model of Theory of Planned Behaviour in a higher education marketing context.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherBest Business Books - Haworth Press
dc.publisher.placeUSA
dc.publisher.urihttp://www.tandf.co.uk/journals/titles/08841241.asp
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom77
dc.relation.ispartofpageto95
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Marketing for Higher Education
dc.relation.ispartofvolume16
dc.rights.retentionY
dc.subject.fieldofresearchSpecialist Studies in Education
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1303
dc.subject.fieldofresearchcode1505
dc.titleMeasuring Student Choice Criteria Using the Theory of Planned Behaviour: The Case of Taiwan, Australia and USA
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2006
gro.hasfulltextNo Full Text
gro.griffith.authorGatfield, Terence John J.


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