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dc.contributor.authorGatfield, Terence Johnen_US
dc.contributor.authorChen, Ching-hueien_US
dc.date.accessioned2017-05-03T11:35:56Z
dc.date.available2017-05-03T11:35:56Z
dc.date.issued2006en_US
dc.date.modified2009-11-17T04:07:02Z
dc.identifier.issn08841241en_US
dc.identifier.doi10.1300/J050v16n01_04en_AU
dc.identifier.urihttp://hdl.handle.net/10072/13920
dc.description.abstractThe international marketing of higher education is a global phenomenon in which more than 50 countries compete. USA enjoys the largest market share. However, the market place is highly competitive with many players seeking a place in the international club. Increasing competitive practices calls for increasing market research especially in the area of consumer behaviour and student motivations. In this research area this paper explores the differences in behavioural motivations of international students choosing an overseas university in which to study. The method used in the research is Fishbein's and Ajzen's multi-attribute Theory of Planned Behaviour model. From a sample of Taiwanese students, representing the Chinese Diaspora countries, the intentions of students to study in USA, UK and Australia are examined. Three research questions are explored and the outcome demonstrates the usefulness and the insights that can be gained from the application of the model of Theory of Planned Behaviour in a higher education marketing context.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherBest Business Books - Haworth Pressen_US
dc.publisher.placeUSAen_US
dc.publisher.urihttp://www.tandf.co.uk/journals/titles/08841241.aspen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom77en_US
dc.relation.ispartofpageto95en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Marketing for Higher Educationen_US
dc.relation.ispartofvolume16en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350299en_US
dc.titleMeasuring Student Choice Criteria Using the Theory of Planned Behaviour: The Case of Taiwan, Australia and USAen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2006
gro.hasfulltextNo Full Text


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