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dc.contributor.authorWilkins, Hugh
dc.contributor.authorMerrilees, Bill
dc.contributor.authorHerington, Carmel
dc.date.accessioned2017-09-07T04:10:50Z
dc.date.available2017-09-07T04:10:50Z
dc.date.issued2006
dc.date.modified2007-08-07T04:35:37Z
dc.identifier.issn10835423en_US
dc.identifier.doi10.3727/108354206779277363en_US
dc.identifier.urihttp://hdl.handle.net/10072/13932
dc.description.abstractThe importance of self-image congruence for product selection has been established across a number of purchase contexts, but the research that has included postpurchase evaluations is limited to a few examples, including a tourist destination, jewelery, and the use of ATMs. Despite recognition of the role of self-image congruence for hotel consumption, no research has been identified that addresses the affect self-image congruence has on postpurchase evaluations. This article reports an empirical analysis of the importance of self-image congruence to the postpurchase evaluation of hotels. The results indicate that self-image congruence affects the level of customer satisfaction. The results also indicate that the impact of self-image congruence varies with purpose of trip and gender.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCognizant Communication Corporationen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom311en_US
dc.relation.ispartofpageto318en_US
dc.relation.ispartofissue5en_US
dc.relation.ispartofjournalTourism Analysisen_US
dc.relation.ispartofvolume11en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350508en_US
dc.titleHow Self-image Congruence Impacts Customer Satisfaction in Hotelsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
dc.description.versionPublisheden_US
gro.rights.copyrightCopyright 2006 Cognizant Communication Corporation. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.date.issued2006
gro.hasfulltextFull Text


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