The impact of the national sports lottery and the FIFA World Cup on attendance, spectator motives and J. League marketing strategies

Author(s)
Funk, Daniel
Nakazawa, Makoto
F. Mahony, Daniel
Thrasher, Robert
Griffith University Author(s)
Year published
2006
Metadata
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Journal Title
International Journal of Sports Marketing & Sponsorship
Volume
7
Issue
3
Subject
Medical and Health Sciences
Commerce, Management, Tourism and Services
Studies in Human Society
Publication URI
Collection