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dc.contributor.authorGapp, Roden_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorT.C. Melewar & Temi Abimbolaen_US
dc.date.accessioned2017-05-03T11:11:58Z
dc.date.available2017-05-03T11:11:58Z
dc.date.issued2006en_US
dc.date.modified2007-08-07T04:37:35Z
dc.identifier.issn1350231Xen_US
dc.identifier.urihttp://hdl.handle.net/10072/13987
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherPalgrave Macmillianen_US
dc.publisher.placeLondonen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom162en_US
dc.relation.ispartofpageto176en_US
dc.relation.ispartofeditionSept-Noven_US
dc.relation.ispartofissue1/2en_US
dc.relation.ispartofjournalThe Journal of Brand Managementen_US
dc.relation.ispartofvolume14en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleImportant factors to consider when using internal branding as a management strategy: A healthcare case studyen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.date.issued2006
gro.hasfulltextNo Full Text


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