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dc.contributor.authorO'Brien, Daniel
dc.contributor.editorJafar Jafari
dc.date.accessioned2017-05-03T12:17:38Z
dc.date.available2017-05-03T12:17:38Z
dc.date.issued2006
dc.identifier.issn01607383
dc.identifier.doi10.1016/j.annals.2005.10.011
dc.identifier.urihttp://hdl.handle.net/10072/14009
dc.description.abstractThe business leveraging of mega sport events is an emerging phenomenon not currently addressed in the tourism literature. This study explores Business Club Australia, an initiative launched by the Australian federal government to create leverage from Sydney's hosting of the 2000 Olympic Games by providing opportunities for business networking and international trade facilitation. The study examines the formulation and implementation of the program and discusses how the accumulated knowledge is being institutionalized and applied in other event contexts. Conclusions suggest that event business leveraging represents a subtle, yet significant paradigm shift in the international event sector that warrants ongoing empirical analyses.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPergamon
dc.publisher.placeUK
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom240
dc.relation.ispartofpageto261
dc.relation.ispartofissue1
dc.relation.ispartofjournalAnnals of Tourism Research
dc.relation.ispartofvolume33
dc.rights.retentionY
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleEvent business leveraging: the Sydney 2000 Olympic Games
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.date.issued2015-02-09T02:01:30Z
gro.hasfulltextNo Full Text
gro.griffith.authorO'Brien, Daniel J.


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