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dc.contributor.authorDrennan, Judy
dc.contributor.authorSullivan Mort, Gillian
dc.contributor.authorPrevite, Josephine
dc.date.accessioned2017-05-03T11:41:07Z
dc.date.available2017-05-03T11:41:07Z
dc.date.issued2006
dc.date.modified2009-10-30T04:41:50Z
dc.identifier.issn15462234
dc.identifier.urihttp://hdl.handle.net/10072/14022
dc.description.abstractAdvances in online technologies have raised new concerns about privacy. A sample of expert household end users was surveyed concerning privacy, risk perceptions, and online behavior intentions. A new e-privacy typology consisting of privacy-aware, privacy-suspicious, and privacy-active types was developed from a principal component factor analysis. Results suggest the presence of a privacy hierarchy of effects where awareness leads to suspicion, which subsequently leads to active behavior. An important finding was that privacy-active behavior that was hypothesized to increase the likelihood of online subscription and purchasing was not found to be significant. A further finding was that perceived risk had a strong negative influence on the extent to which respondents participated in online subscription and purchasing. Based on these results, a number of implications for managers and directions for future research are discussed.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherIdea Group Publishing
dc.publisher.placeHershey, PA, USA
dc.publisher.urihttp://www.igi-global.com/journals/details.asp?id=130
dc.publisher.urihttp://www.igi-global.com/articles/details.asp?id=5436
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto22
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Organizational and End User Computing
dc.relation.ispartofvolume18
dc.rights.retentionY
dc.subject.fieldofresearchInformation Systems
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCognitive Sciences
dc.subject.fieldofresearchcode0806
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1702
dc.titlePrivacy, Risk Perception and Expert Online Behaviour: An Exploratory Study of Household End Users
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2006
gro.hasfulltextNo Full Text
gro.griffith.authorSullivan Mort, Gillian


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