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dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorHerington, Carmelen_US
dc.contributor.editorProfessor James Gentryen_US
dc.date.accessioned2017-04-24T09:57:27Z
dc.date.available2017-04-24T09:57:27Z
dc.date.issued2006en_US
dc.identifier.issn15261794en_US
dc.identifier.urihttp://hdl.handle.net/10072/14026
dc.description.abstractIn recognition of the growing importance of small business ownership by women to the economic well-being of national economies, considerable academic attention has been given to identifying the reasons why women enter self-employment. However, little is known about the motivations for women to become franchisors. This represents an important gap in the literature. While the absence of research may be due to early beliefs that women are risk averse individuals that tend to limit the growth of their enterprises, more recent studies conclude that women perceive small business ownership as a ve-hicle for rapid growth and wealth creation. On this basis, franchising should represent an appealing business expansion strategy as it minimizes capital, labor, and managerial limitations on firm growth. However Australian female participa-tion rates in franchising are substantially lower than in small business generally. The purpose of this research is to pro-vide a clearer understanding of the motivational incentives driving the choice of franchising as a business development strategy from the female entrepreneur's perspective. It was felt important to use a qualitative, case study approach, to get a clearer picture of the main issues and parameters. Twenty-four female franchisors were interviewed to gather data on the salient factors influencing their initial decision to adopt franchising. In addition, 20 female entrepreneurs were inter-viewed. Significant differences were found between the influence of antecedent factors and motivational incentives of women entering franchising and small business, suggesting that changes in public policy initiatives are required to en-courage greater acceptance of women as franchisors, build awareness of franchising as a small business alternative for women, and provide accessible information and training for women on how to become franchisors.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent208153 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherAcademy of Marketing Scienceen_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttp://www.ams-web.org/?page=A4en_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto29en_US
dc.relation.ispartofissue7en_US
dc.relation.ispartofjournalAcademy of Marketing Science Reviewen_US
dc.relation.ispartofvolume2006en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleFemale Franchisors: How different are they from female independent business owners?en_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2006 Academy of Marketing Science Review. Please refer to the journal's website for access to the definitive, published version. The attached file is reproduced here in accordance with the copyright policy of the publisher.en_US
gro.date.issued2015-01-29T01:31:27Z
gro.hasfulltextFull Text


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