dc.contributor.author | Tkaczynski, A | |
dc.contributor.author | Rundle-Thiele, SR | |
dc.contributor.author | Cretchley, J | |
dc.date.accessioned | 2018-02-25T22:47:13Z | |
dc.date.available | 2018-02-25T22:47:13Z | |
dc.date.issued | 2015 | |
dc.identifier.issn | 1356-7667 | |
dc.identifier.doi | 10.1177/1356766714567796 | |
dc.identifier.uri | http://hdl.handle.net/10072/141080 | |
dc.description.abstract | Destination image studies have largely centred upon conceptualizing destination image through a variety of methods that are predominantly researcher driven. Whilst this has furthered our understanding of how vacationers perceive a destination(s) on key reference criteria, the researcher-driven process may artificially increase the salience of some attributes. The purpose of this study was to showcase how a vacationer-driven approach employing Leximancer may be used to understand destination image by enabling vacationers to drive the attributes and sentiments of importance. Based on a sample of 517 vacationers to the Fraser Coast, respondents were able to identify nine themes. Theoretical, methodological and practical implications are presented and recommendations and future research opportunities are outlined. | |
dc.description.peerreviewed | Yes | |
dc.language | english | |
dc.language.iso | eng | |
dc.publisher | Sage Publications Ltd. | |
dc.relation.ispartofpagefrom | 151 | |
dc.relation.ispartofpageto | 162 | |
dc.relation.ispartofissue | 2 | |
dc.relation.ispartofjournal | Journal of Vacation Marketing | |
dc.relation.ispartofvolume | 21 | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearch | Marketing not elsewhere classified | |
dc.subject.fieldofresearch | Tourism | |
dc.subject.fieldofresearchcode | 3506 | |
dc.subject.fieldofresearchcode | 350699 | |
dc.subject.fieldofresearchcode | 3508 | |
dc.title | A vacationer-driven approach to understand destination image A Leximancer study | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dc.type.code | C - Journal Articles | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Rundle-Thiele, Sharyn | |