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dc.contributor.authorTkaczynski, A
dc.contributor.authorRundle-Thiele, SR
dc.contributor.authorCretchley, J
dc.date.accessioned2018-02-25T22:47:13Z
dc.date.available2018-02-25T22:47:13Z
dc.date.issued2015
dc.identifier.issn1356-7667
dc.identifier.doi10.1177/1356766714567796
dc.identifier.urihttp://hdl.handle.net/10072/141080
dc.description.abstractDestination image studies have largely centred upon conceptualizing destination image through a variety of methods that are predominantly researcher driven. Whilst this has furthered our understanding of how vacationers perceive a destination(s) on key reference criteria, the researcher-driven process may artificially increase the salience of some attributes. The purpose of this study was to showcase how a vacationer-driven approach employing Leximancer may be used to understand destination image by enabling vacationers to drive the attributes and sentiments of importance. Based on a sample of 517 vacationers to the Fraser Coast, respondents were able to identify nine themes. Theoretical, methodological and practical implications are presented and recommendations and future research opportunities are outlined.
dc.description.peerreviewedYes
dc.languageenglish
dc.language.isoeng
dc.publisherSage Publications Ltd.
dc.relation.ispartofpagefrom151
dc.relation.ispartofpageto162
dc.relation.ispartofissue2
dc.relation.ispartofjournalJournal of Vacation Marketing
dc.relation.ispartofvolume21
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350699
dc.subject.fieldofresearchcode3508
dc.titleA vacationer-driven approach to understand destination image A Leximancer study
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorRundle-Thiele, Sharyn


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