Predicting the sun-protective decisions of young female Australian beachgoers
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Author(s)
Robinson, Natalie G
White, Katherine M
Hamilton, Kyra
Starfelt, Louise C
Griffith University Author(s)
Year published
2016
Metadata
Show full item recordAbstract
We tested the theory of planned behaviour with additional norms to predict the sun-protective decisions of young female beachgoers in Australia. Participants (N = 336) completed standard theory of planned behaviour measures and additional normative factors (group, image and personal norms). Attitude, subjective norm, and both personal and group norms predicted intention. Intention and group norm predicted follow-up behaviour. These findings provide further evidence that it is the more proximal sources of norms reflecting one’s personal and referent group influences, rather than perceptions of broader societal norms about the ...
View more >We tested the theory of planned behaviour with additional norms to predict the sun-protective decisions of young female beachgoers in Australia. Participants (N = 336) completed standard theory of planned behaviour measures and additional normative factors (group, image and personal norms). Attitude, subjective norm, and both personal and group norms predicted intention. Intention and group norm predicted follow-up behaviour. These findings provide further evidence that it is the more proximal sources of norms reflecting one’s personal and referent group influences, rather than perceptions of broader societal norms about the attractiveness of tanned images, that are important in determining young women’s sun-protective decisions.
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View more >We tested the theory of planned behaviour with additional norms to predict the sun-protective decisions of young female beachgoers in Australia. Participants (N = 336) completed standard theory of planned behaviour measures and additional normative factors (group, image and personal norms). Attitude, subjective norm, and both personal and group norms predicted intention. Intention and group norm predicted follow-up behaviour. These findings provide further evidence that it is the more proximal sources of norms reflecting one’s personal and referent group influences, rather than perceptions of broader societal norms about the attractiveness of tanned images, that are important in determining young women’s sun-protective decisions.
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Journal Title
Journal of Health Psychology
Copyright Statement
© Robinson, White, Hamilton and Starfelt, Predicting the sun-protective decisions of young female Australian beachgoers, Journal of Health Psychology, pp. 1-10, 2014. Copyright 2014, The Authors. Reprinted by permission of SAGE Publications.
Note
This publication has been entered into Griffith Research Online as an Advanced Online Version.
Subject
Curriculum and pedagogy
Cognitive and computational psychology