dc.contributor.author | Sullivan Mort, Gillian | |
dc.contributor.author | Ettenson, Richard | |
dc.date.accessioned | 2018-05-25T02:35:06Z | |
dc.date.available | 2018-05-25T02:35:06Z | |
dc.date.issued | 2015 | |
dc.identifier.isbn | 978-3-319-17311-5 | |
dc.identifier.doi | 10.1007/978-3-319-17311-5_66 | |
dc.identifier.uri | http://hdl.handle.net/10072/141722 | |
dc.description.abstract | This study reports on a comparison of Australian and Canadian consumer evaluations of the products and countries of Eastern Europe. Few studies in the country-of-origin literature have compared emerging nations from the perspective of developed nations. The findings suggest that there are strong differences in how two developed nations perceive emerging countries themselves but not necessarily perceptions of their products. | |
dc.description.peerreviewed | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Springer International Publishing | |
dc.publisher.place | United States | |
dc.relation.ispartofbooktitle | Proceedings of the 1995 World Marketing Congress | |
dc.relation.ispartofchapter | 66 | |
dc.relation.ispartofpagefrom | 459 | |
dc.relation.ispartofpageto | 468 | |
dc.subject.fieldofresearch | Marketing not elsewhere classified | |
dc.subject.fieldofresearchcode | 150599 | |
dc.title | A Comparison of Australian and Canadian Consumer Evaluations of the Products and Countries of Eastern Europe | |
dc.type | Book chapter | |
dc.type.description | B1 - Chapters | |
dc.type.code | B - Book Chapters | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Sullivan Mort, Gillian | |