Show simple item record

dc.contributor.authorSullivan Mort, Gillian
dc.contributor.authorEttenson, Richard
dc.date.accessioned2018-05-25T02:35:06Z
dc.date.available2018-05-25T02:35:06Z
dc.date.issued2015
dc.identifier.isbn978-3-319-17311-5
dc.identifier.doi10.1007/978-3-319-17311-5_66
dc.identifier.urihttp://hdl.handle.net/10072/141722
dc.description.abstractThis study reports on a comparison of Australian and Canadian consumer evaluations of the products and countries of Eastern Europe. Few studies in the country-of-origin literature have compared emerging nations from the perspective of developed nations. The findings suggest that there are strong differences in how two developed nations perceive emerging countries themselves but not necessarily perceptions of their products.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSpringer International Publishing
dc.publisher.placeUnited States
dc.relation.ispartofbooktitleProceedings of the 1995 World Marketing Congress
dc.relation.ispartofchapter66
dc.relation.ispartofpagefrom459
dc.relation.ispartofpageto468
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchcode150599
dc.titleA Comparison of Australian and Canadian Consumer Evaluations of the Products and Countries of Eastern Europe
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorSullivan Mort, Gillian


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Book chapters
    Contains book chapters authored by Griffith authors.

Show simple item record