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  • The Development and Preliminary Validation of a Service Locus of Control Scale

    Author(s)
    Bradley, Graham
    Sparks, Beverley
    Griffith University Author(s)
    Sparks, Beverley A.
    Bradley, Graham L.
    Year published
    2015
    Metadata
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    Abstract
    This paper describes a six facet model of service locus of control (SLOC), and reports upon the development of a scale designed to measure this construct. Preliminary evidence of the reliability and validity of this new 24-item scale is presented. Factor analysis suggests that the scale assesses three dimensions of control beliefs - internal, powerful others, and luck/chance, Correlations with related measures, including Rotter’s (1966) I-E scale, Levenson’s (1974) PC scales and a short measure of Social Desirability, are reported. Further tests of, and applications for, the instrument are discussed.This paper describes a six facet model of service locus of control (SLOC), and reports upon the development of a scale designed to measure this construct. Preliminary evidence of the reliability and validity of this new 24-item scale is presented. Factor analysis suggests that the scale assesses three dimensions of control beliefs - internal, powerful others, and luck/chance, Correlations with related measures, including Rotter’s (1966) I-E scale, Levenson’s (1974) PC scales and a short measure of Social Desirability, are reported. Further tests of, and applications for, the instrument are discussed.
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    Book Title
    Proceedings of the 1997 World Marketing Congress
    DOI
    https://doi.org/10.1007/978-3-319-17320-7_67
    Subject
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/141723
    Collection
    • Book chapters

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