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dc.contributor.authorPedersen, Paul M.
dc.contributor.authorBurch, Lauren M.
dc.contributor.authorEagleman, Andrea N.
dc.contributor.authorYoon, Juha
dc.date.accessioned2018-07-23T12:30:33Z
dc.date.available2018-07-23T12:30:33Z
dc.date.issued2014
dc.identifier.isbn9780203794944
dc.identifier.doi10.4324/9780203794944
dc.identifier.urihttp://hdl.handle.net/10072/142135
dc.description.abstractThrough the content analytic method, this chapter examines the external and internal media coverage devoted to the two inaugural Youth Olympic Games (YOG) events in 2010 and 2012. The conceptualized dimensions of media salience in agenda setting research was employed in the study, as mainstream external media (newspaper) and internal new media outlets were examined to determine the amount and type of coverage devoted to the YOG. There have been numerous studies of the media coverage of the Olympics, the chapter presents the first examination of the media and social media coverage of the YOG. The mass media coverage included all articles published as provided through a Youth Olympic Games key word search on Lexis Nexis. The social media coverage included all posts on the official YOG Facebook page and all the tweets posted on the official YOG Twitter account. This has the potential to impact several global sport stakeholders including sport participants, sport governing bodies, and the Olympic Games.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited Kingdom
dc.publisher.urihttps://www.taylorfrancis.com/books/e/9781134471331/chapters/10.4324%2F9780203794944-10
dc.relation.ispartofbooktitleThe Youth Olympic Games
dc.relation.ispartofchapter10
dc.relation.ispartofpagefrom159
dc.relation.ispartofpageto176
dc.subject.fieldofresearchTourism Marketing
dc.subject.fieldofresearchcode150604
dc.titleMedia coverage and organizational publicity of the youth olympic games
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.hasfulltextNo Full Text
gro.griffith.authorGeurin, Andrea


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