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  • Beyond the Mass Tourism Stereotype Power and Empowerment in Chinese Tour Packages

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    WangPUB2569.pdf (312.7Kb)
    Author(s)
    Wang, Ying
    Weaver, David B
    Kwek, Anna
    Griffith University Author(s)
    Weaver, David B.
    Wang, Ying
    Kwek, Anna S.
    Year published
    2016
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    Abstract
    Low-priced tour packages are mass tourism power projection sites where providers attempt to restrict tourist power. This study adopts a hybrid design that incorporates dual analytic autoethnography and blog analysis, sharing not only the authors’ experiences and insights into the negotiation between supplier attempts to disempower tourists and reciprocal efforts of tourists to self-empower in all-inclusive tour packages, but also viewpoints of other tour participants collected during the tours and from the Internet. Tour experiences were negotiated through power exchanges. In this “powerscape,” we were subjected to disempowerment ...
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    Low-priced tour packages are mass tourism power projection sites where providers attempt to restrict tourist power. This study adopts a hybrid design that incorporates dual analytic autoethnography and blog analysis, sharing not only the authors’ experiences and insights into the negotiation between supplier attempts to disempower tourists and reciprocal efforts of tourists to self-empower in all-inclusive tour packages, but also viewpoints of other tour participants collected during the tours and from the Internet. Tour experiences were negotiated through power exchanges. In this “powerscape,” we were subjected to disempowerment strategies, including domination, intimidation, reliance creation, and trust building, while our self-empowerment ranged from active resistance to nonresistance. Different disempowerment strategies appear to solicit specific reactions. Our exploratory study provides insight into the power dynamics implicit in mass tourism and identifies several contextual factors that shape power relationships.
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    Journal Title
    Journal of Travel Research
    DOI
    https://doi.org/10.1177/0047287515592971
    Copyright Statement
    Ying Wang, David B. Weaver, and Anna Kwek, Beyond the Mass Tourism Stereotype: Power and Empowerment in Chinese Tour Packages, Journal of Travel Research, Vol. 55(6) 724–737, 2016. Copyright 2015 The Authors. Reprinted by permission of SAGE Publications.
    Note
    This publication has been entered into Griffith Research Online as an Advanced Online Version.
    Subject
    Tourism not elsewhere classified
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/142216
    Collection
    • Journal articles

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