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  • Talking text: Exploring SMS and e-mail use by Australian talkback radio listeners

    Author(s)
    Ewart, J
    Ames, K
    Griffith University Author(s)
    Ewart, Jacqueline A.
    Year published
    2016
    Metadata
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    Abstract
    Research into talkback radio has provided a great deal of information about shock jocks and their interactions with audiences, their political power and the power of radio to mobilize its audiences in negative ways. Talkback radio has been traditionally perceived as a participatory form of media, albeit limited by various gatekeeping and rules of access. However, the nature of talkback with its traditional reliance on voice and performance is changing as programmes are increasingly offering audience members the opportunity to contribute to programmes via e-mail, Short Messaging Service (SMS) and, more recently, websites and ...
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    Research into talkback radio has provided a great deal of information about shock jocks and their interactions with audiences, their political power and the power of radio to mobilize its audiences in negative ways. Talkback radio has been traditionally perceived as a participatory form of media, albeit limited by various gatekeeping and rules of access. However, the nature of talkback with its traditional reliance on voice and performance is changing as programmes are increasingly offering audience members the opportunity to contribute to programmes via e-mail, Short Messaging Service (SMS) and, more recently, websites and social media. This article contributes to an under-explored area of talkback radio studies by examining audience ‘participation’ in talkback programmes via SMS and e-mail. It draws data from focus groups with audiences of twelve Australian commercial and non-commercial talkback radio programmes to discover why some study participants use SMS and e-mail and why some do not contribute via these technologies. The article also examines, in what circumstances and for what purposes these talkback radio listeners use these technologies. Inductive coding was used to analyse the data through the computer program NVivo. We conclude that while study participants strongly associated talkback with phone calls, e-mail and SMS are largely accepted as regular methods of contributing to and communicating with talkback radio programmes. There is much more work to be undertaken on the topic of non-verbal contributions to talkback radio, particularly with the increasing use of social media sites such as Facebook and Twitter, which this article has not explored.
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    Journal Title
    The Radio Journal
    Volume
    14
    Issue
    1
    DOI
    https://doi.org/10.1386/rjao.14.1.91_1
    Subject
    Media Studies
    Film, Television and Digital Media
    Journalism and Professional Writing
    Communication and Media Studies
    Publication URI
    http://hdl.handle.net/10072/142578
    Collection
    • Journal articles

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