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  • Compassion as a neglected motivator for sustainable tourism

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    Jin68576Accepted.pdf (369.6Kb)
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    Author(s)
    Weaver, David B
    Jin, Xin
    Griffith University Author(s)
    Jin, Xin
    Year published
    2016
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    Abstract
    Compassion is defined and identified in this paper as a powerful and universal motivator for actions that could help attain sustainable outcomes and enable aspirational forms of sustainable tourism, including just tourism, hopeful tourism and enlightened mass tourism that have not yet demonstrated real-world traction. Despite its potential, compassion has been neglected in the tourism literature. This paper reviews the 50-year quest for a “better tourism”, and presents a compassion-scape as a comprehensive and systematic framework for facilitating sector engagement with compassion. “Context” factors associated with tourism ...
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    Compassion is defined and identified in this paper as a powerful and universal motivator for actions that could help attain sustainable outcomes and enable aspirational forms of sustainable tourism, including just tourism, hopeful tourism and enlightened mass tourism that have not yet demonstrated real-world traction. Despite its potential, compassion has been neglected in the tourism literature. This paper reviews the 50-year quest for a “better tourism”, and presents a compassion-scape as a comprehensive and systematic framework for facilitating sector engagement with compassion. “Context” factors associated with tourism settings (e.g. level of development, purpose) and agents (e.g. mindset, psychographics, motivations) influence “encounter” elements, such as the relationship, type and distress characteristics. Subsequent “response” factors, such as type, recipient, timeframe and intention, influence the “implications” for sustainable tourism, which in turn affect the types of “intervention” (e.g. mindful interpretation, social marketing, faith injunction) implemented to achieve sustainable outcomes. The many innate methodological challenges for the researcher in measuring compassion are discussed, along with the issues involved in operationalizing the compassion-scape to engage and reform alternative tourism forms, notably volunteer tourism, pro-poor tourism, religious tourism and fair trade tourism as well as conventional mass tourism. A paper for the thinking reader.
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    Journal Title
    Journal of Sustainable Tourism
    Volume
    24
    Issue
    5
    DOI
    https://doi.org/10.1080/09669582.2015.1101130
    Copyright Statement
    This is an Author's Accepted Manuscript of an article published in the Journal of Sustainable Tourism, Volume 24, 2016 - Issue 5, Pages 657-672, 05 Feb 2016, copyright Taylor & Francis, available online at: https://doi.org/10.1080/09669582.2015.1101130
    Subject
    Tourism
    Human geography
    Publication URI
    http://hdl.handle.net/10072/142789
    Collection
    • Journal articles

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