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dc.contributor.authorHaynes, Ashleigh
dc.contributor.authorKemps, Eva
dc.contributor.authorMoffitt, Robyn
dc.date.accessioned2018-10-11T02:25:04Z
dc.date.available2018-10-11T02:25:04Z
dc.date.issued2016
dc.identifier.issn1873-6343
dc.identifier.doi10.1016/j.foodqual.2016.07.004
dc.identifier.urihttp://hdl.handle.net/10072/142880
dc.description.abstractDespite researchers considering time of day an important variable in studies on implicit food evaluations and food intake, time of day effects on implicit food evaluations have yet to be tested. Positive implicit evaluations of unhealthy food stimuli measured with an implicit association test (IAT) predict behaviour toward those stimuli, and are assumed to reflect automatic reactions outside of conscious awareness and control. However, recent research has revealed controlled processing to have an influence on IAT performance. The current study tested time of day effects on implicit evaluations of unhealthy food measured with an IAT, and specifically on automatic and controlled processes underlying IAT performance. A sample of 304 undergraduate women aged 17–25 years completed a single-category IAT at varying times of the day. Results revealed that participation later in the day was associated with a more positive implicit evaluation of unhealthy food. This was mediated by a decrease in the ability to inhibit positive food reactions (i.e., controlled processing), rather than an increase in automatic positive reactions. The findings draw attention to the importance of considering time of day in studies measuring aspects of implicit cognition using tasks such as the IAT.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPergamon Press
dc.relation.ispartofpagefrom67
dc.relation.ispartofpageto74
dc.relation.ispartofjournalFood Quality and Preference
dc.relation.ispartofvolume54
dc.subject.fieldofresearchFood Sciences not elsewhere classified
dc.subject.fieldofresearchFood Sciences
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode090899
dc.subject.fieldofresearchcode0908
dc.subject.fieldofresearchcode1505
dc.titleIs cake more appealing in the afternoon? Time of day is associated with control over automatic positive responses to unhealthy food
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorMoffitt, Robyn L.


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