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  • Understanding caregivers' intentions for their child to walk to school: further application of the theory of planned behaviour

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    KubackiPUB3388.pdf (140.9Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Schuster, L
    Kubacki, K
    Rundle-Thiele, S
    Griffith University Author(s)
    Rundle-Thiele, Sharyn
    Kubacki, Krzysztof
    Year published
    2016
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    Abstract
    Increases in childhood obesity have coincided with declines in active transportation to school. This research builds on largely atheoretical extant literature examining factors that influence walk-to-school behavior through application of the theory of planned behavior (TPB). Understanding caregivers’ decision for their child to walk to/from school is key to developing interventions to promote this cost-effective and accessible health behavior. The results from an online survey of 512 caregivers provide support for the TPB, highlighting the important role of subjective norms. This suggests marketers should nurture caregivers’ ...
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    Increases in childhood obesity have coincided with declines in active transportation to school. This research builds on largely atheoretical extant literature examining factors that influence walk-to-school behavior through application of the theory of planned behavior (TPB). Understanding caregivers’ decision for their child to walk to/from school is key to developing interventions to promote this cost-effective and accessible health behavior. The results from an online survey of 512 caregivers provide support for the TPB, highlighting the important role of subjective norms. This suggests marketers should nurture caregivers’ perception that important others approve of walking to school.
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    Journal Title
    Health Marketing Quarterly
    Volume
    33
    Issue
    4
    DOI
    https://doi.org/10.1080/07359683.2016.1240521
    Copyright Statement
    © 2016 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Health Marketing Quarterly on 26 Oct 2016, available online: https://doi.org/10.1080/07359683.2016.1240521
    Subject
    Marketing
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/143157
    Collection
    • Journal articles

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