Understanding caregivers' intentions for their child to walk to school: further application of the theory of planned behaviour
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Increases in childhood obesity have coincided with declines in active transportation to school. This research builds on largely atheoretical extant literature examining factors that influence walk-to-school behavior through application of the theory of planned behavior (TPB). Understanding caregivers’ decision for their child to walk to/from school is key to developing interventions to promote this cost-effective and accessible health behavior. The results from an online survey of 512 caregivers provide support for the TPB, highlighting the important role of subjective norms. This suggests marketers should nurture caregivers’ perception that important others approve of walking to school.
Health Marketing Quarterly
© 2016 Taylor & Francis (Routledge). This is an Accepted Manuscript of an article published by Taylor & Francis in Health Marketing Quarterly on 26 Oct 2016, available online: https://doi.org/10.1080/07359683.2016.1240521
Marketing not elsewhere classified