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dc.contributor.authorAdeyinka-Ojo, Samuel Folorunso
dc.contributor.authorKhoo-Lattimore, Catheryn
dc.contributor.editorC.M. Hall and S. Gossling
dc.description.abstractFor many years, tourism has been used as a tool to develop economies of rural areas (Sharpley 2002, 2007). However, current research shows that rural tourist destinations struggle to market themselves, mainly because they lack distinguishable characteristics (Haven-Tang & Sedgley 2014). Rural destinations tend to sell common tourism attributes which include nature, landscape, cultural heritage, behaviour of the host community and local gastronomy. In this regard, Bario is no exception. Bario is a local village in east Malaysia located in the north-east of Sarawak, very close to the international border with Indonesian Kalimantan. It has an approximate population of 1,200 residents, of which a majority are indigenous Kelabits (Malaysian Government 2011). Given that Bario sits between 3,200 and 6,000 feet above the sea level, it is only accessible via a Twin-Otter small aircraft twice a day. Land accessibility takes between 12 and 14 hours from the nearest city of Miri. Alternatively, one can hike or trek for two days from Ba’kelalan to reach Bario. These difficulties with physical access for both local residents and visitors add to the complexities that rural tourist destinations are already facing in terms of marketing. In order to help promote their village, local tourism entrepreneurs in Bario organised its first Pesta Nukenen – Bario Slow Food and Cultural Festival – in 2006. Now in its tenth year, the event has attracted an increasing number of attendees and is included in the official Sarawak Tourism Board’s (STB) calendar of events. Prior to the commencement of Pesta Nukenen, the village has been promoted through its Bario rice products. In this chapter, we explore the viability of villages such as Bario in using regional foods and food events as determinants for rural destination development.
dc.publisher.placeUnited States
dc.relation.ispartofbooktitleFood Tourism and Regional Development: Networks, products and trajectories
dc.subject.fieldofresearchTourism Marketing
dc.titleThe role of Regional foods and food events in rural destination development: The Case of Bario, Sarawak
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.hasfulltextNo Full Text
gro.griffith.authorKhoo-Lattimore, Catheryn S.

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