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  • Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption

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    DoylePUB3950.pdf (325.5Kb)
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    Author(s)
    Doyle, Jason P
    Filo, Kevin
    Lock, Daniel
    Funk, Daniel C
    McDonald, Heath
    Griffith University Author(s)
    Filo, Kevin R.
    Doyle, Jason P.
    Year published
    2016
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    Abstract
    Sport spectating provides numerous benefits for sport organisations and individuals. In this paper we use a positive psychology approach to examine the individual-level benefits of sport consumption in order to investigate the activation of five domains of well-being: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA). Using a two-study panel research design, we collected qualitative data from a sample of Australian Rules Football consumers. In the first study, we explored how the PERMA domains were activated during the season. Study two included a follow-up interview with eight initial respondents ...
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    Sport spectating provides numerous benefits for sport organisations and individuals. In this paper we use a positive psychology approach to examine the individual-level benefits of sport consumption in order to investigate the activation of five domains of well-being: positive emotions, engagement, relationships, meaning, and accomplishment (PERMA). Using a two-study panel research design, we collected qualitative data from a sample of Australian Rules Football consumers. In the first study, we explored how the PERMA domains were activated during the season. Study two included a follow-up interview with eight initial respondents in the off-season. We found evidence of four PERMA domains that were activated in the sport spectator context by a variety of consumer experiences. The emergence of these domains in both studies suggests sport marketers would benefit from actions including: creating more social spaces within their stadiums, hosting regular off-season events, and creating social-media based competitions which promote fan engagement and interactions throughout the calendar year.
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    Journal Title
    Sport Management Review
    Volume
    19
    Issue
    5
    DOI
    https://doi.org/10.1016/j.smr.2016.04.007
    Copyright Statement
    © 2016 Sport Management Association of Australia and New Zealand. Published by Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
    Subject
    Commercial services
    Publication URI
    http://hdl.handle.net/10072/143670
    Collection
    • Journal articles

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