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dc.contributor.convenorGary Gregory
dc.contributor.authorShao, Wei
dc.contributor.authorLye, Ashley
dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.editorRajiv Vaidyanathan
dc.date.accessioned2018-11-09T12:31:17Z
dc.date.available2018-11-09T12:31:17Z
dc.date.issued2006
dc.date.modified2010-07-23T07:24:26Z
dc.identifier.urihttp://hdl.handle.net/10072/14704
dc.description.abstractDeveloping representative consumer decision models has eluded marketing modellers, making choice prediction problematic. Single and two-phase decisions are empirically supported with three-phases mooted. Further empirical research, beyond two phases, has been hindered by a lack of clarity of decision phase boundaries. This paper presents a methodology to capture decision phase boundaries and reports initial empirical results revealing that current consumer decision models exclude almost half (49%) of consumer decision processes. We propose a new 'decision waves' model of consumer decision-making that is inclusive of multiple decision phases.
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherAssociation for Consumer Research
dc.publisher.placeDuluth, Minnesota
dc.publisher.urihttp://www.acrwebsite.org/volumes/ap07/12999.pdf
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencenameBorderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference
dc.relation.ispartofconferencetitleProceedings of ACR-Asia Pacific Conference
dc.relation.ispartofdatefrom2006-06-15
dc.relation.ispartofdateto2006-06-17
dc.relation.ispartoflocationSydney, Australia
dc.rights.retentionY
dc.subject.fieldofresearchcode350204
dc.titleDecision Waves: How 'Multi' is Multi-Phased Decision Making
dc.typeConference output
dc.type.descriptionE3 - Conferences (Extract Paper)
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2006
gro.hasfulltextNo Full Text
gro.griffith.authorLye, Ashley R.
gro.griffith.authorShao, Wei D.
gro.griffith.authorRundle-Thiele, Sharyn


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    Contains papers delivered by Griffith authors at national and international conferences.

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