dc.contributor.convenor | Gary Gregory | |
dc.contributor.author | Shao, Wei | |
dc.contributor.author | Lye, Ashley | |
dc.contributor.author | Rundle-Thiele, Sharyn | |
dc.contributor.editor | Rajiv Vaidyanathan | |
dc.date.accessioned | 2018-11-09T12:31:17Z | |
dc.date.available | 2018-11-09T12:31:17Z | |
dc.date.issued | 2006 | |
dc.date.modified | 2010-07-23T07:24:26Z | |
dc.identifier.uri | http://hdl.handle.net/10072/14704 | |
dc.description.abstract | Developing representative consumer decision models has eluded marketing modellers, making choice prediction problematic. Single and two-phase decisions are empirically supported with three-phases mooted. Further empirical research, beyond two phases, has been hindered by a lack of clarity of decision phase boundaries. This paper presents a methodology to capture decision phase boundaries and reports initial empirical results revealing that current consumer decision models exclude almost half (49%) of consumer decision processes. We propose a new 'decision waves' model of consumer decision-making that is inclusive of multiple decision phases. | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Association for Consumer Research | |
dc.publisher.place | Duluth, Minnesota | |
dc.publisher.uri | http://www.acrwebsite.org/volumes/ap07/12999.pdf | |
dc.relation.ispartofstudentpublication | N | |
dc.relation.ispartofconferencename | Borderless Consumption: Advances in Consumer Research (ACR) Asia Pacific Conference | |
dc.relation.ispartofconferencetitle | Proceedings of ACR-Asia Pacific Conference | |
dc.relation.ispartofdatefrom | 2006-06-15 | |
dc.relation.ispartofdateto | 2006-06-17 | |
dc.relation.ispartoflocation | Sydney, Australia | |
dc.rights.retention | Y | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | Decision Waves: How 'Multi' is Multi-Phased Decision Making | |
dc.type | Conference output | |
dc.type.description | E3 - Conferences (Extract Paper) | |
dc.type.code | E - Conference Publications | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.date.issued | 2006 | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Lye, Ashley R. | |
gro.griffith.author | Shao, Wei D. | |
gro.griffith.author | Rundle-Thiele, Sharyn | |