Exploring the retail makeover typology

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Author(s)
Rosenberger III, Philip J.
Merrilees, Bill
Griffith University Author(s)
Year published
2002
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This paper presents the Retail Makeover Typology (RMT) under the New Retail Concept Development (NRCD) umbrella. First, the roles of retail Makeovers are discussed. Next, the four types and four dimensions of the multilevel RMT are presented, and are illustrated with 'real world' examples. Research propositions to guide future research conclude the paper.This paper presents the Retail Makeover Typology (RMT) under the New Retail Concept Development (NRCD) umbrella. First, the roles of retail Makeovers are discussed. Next, the four types and four dimensions of the multilevel RMT are presented, and are illustrated with 'real world' examples. Research propositions to guide future research conclude the paper.
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Conference Title
ANZMAC 2002 Conference Proceedings
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Copyright Statement
© The Author(s) 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.