Exploring the retail makeover typology

Rosenberger III, Philip J.; Merrilees, Bill

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Author(s)

Rosenberger III, Philip J.

Merrilees, Bill

Griffith University Author(s)

Merrilees, Bill J.

Year published

2002

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Abstract

This paper presents the Retail Makeover Typology (RMT) under the New Retail Concept Development (NRCD) umbrella. First, the roles of retail Makeovers are discussed. Next, the four types and four dimensions of the multilevel RMT are presented, and are illustrated with 'real world' examples. Research propositions to guide future research conclude the paper.This paper presents the Retail Makeover Typology (RMT) under the New Retail Concept Development (NRCD) umbrella. First, the roles of retail Makeovers are discussed. Next, the four types and four dimensions of the multilevel RMT are presented, and are illustrated with 'real world' examples. Research propositions to guide future research conclude the paper.
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Conference Title

ANZMAC 2002 Conference Proceedings

Publisher URI

https://anzmac.wildapricot.org

Copyright Statement

© The Author(s) 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.

Publication URI

http://hdl.handle.net/10072/1558

Collection

Conference outputs