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dc.contributor.convenorRobyn Shaw
dc.contributor.authorJulian, Craig
dc.contributor.authorO'Cass, Aron
dc.contributor.editorRobyn N Shaw, Stewart Adam, Heath McDonald
dc.date.accessioned2018-04-03T05:31:40Z
dc.date.available2018-04-03T05:31:40Z
dc.date.issued2002
dc.date.modified2007-03-10T05:21:54Z
dc.identifier.urihttp://hdl.handle.net/10072/1582
dc.description.abstractThe primary objective of this study was to identify the significant determinants of export marketing performance from an Australian export market venture’s perspective. The unit of analysis was the individual product-market export venture. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The firms comprising the sample came from a wide cross section of industries including agriculture, mining, light industries, metal-working, electronics, chemical and the services industries. The findings support the contention that export marketing strategy, firm characteristics and market characteristics were the significant determinants of export marketing performance.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC 2002
dc.publisher.placeMelbourne
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartofbookorjournalProceedings of the Australian and New Zealand Marketing Academy Conference
dc.relation.ispartofconferencename2002 Australian and New Zealand Marketing Academy Conference
dc.relation.ispartofconferencetitleProceedings of the Australian and New Zealand Marketing Academy Conference
dc.relation.ispartofdatefrom2002-12-02
dc.relation.ispartofdateto2002-12-04
dc.relation.ispartoflocationMelbourne
dc.subject.fieldofresearchcode350204
dc.titleThe export marketing performance of Australian export market ventures
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2002. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2002
gro.hasfulltextFull Text
gro.griffith.authorO'Cass, Aron
gro.griffith.authorJulian, Craig C.


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