dc.contributor.convenor | Robyn Shaw | |
dc.contributor.author | Julian, Craig | |
dc.contributor.author | O'Cass, Aron | |
dc.contributor.editor | Robyn N Shaw, Stewart Adam, Heath McDonald | |
dc.date.accessioned | 2018-04-03T05:31:40Z | |
dc.date.available | 2018-04-03T05:31:40Z | |
dc.date.issued | 2002 | |
dc.date.modified | 2007-03-10T05:21:54Z | |
dc.identifier.uri | http://hdl.handle.net/10072/1582 | |
dc.description.abstract | The primary objective of this study was to identify the significant determinants of export marketing performance from an Australian export market venture’s perspective. The unit of analysis was the individual product-market export venture. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The firms comprising the sample came from a wide cross section of industries including agriculture, mining, light industries, metal-working, electronics, chemical and the services industries. The findings support the contention that export marketing strategy, firm characteristics and market characteristics were the significant determinants of export marketing performance. | |
dc.description.peerreviewed | Yes | |
dc.description.publicationstatus | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | ANZMAC 2002 | |
dc.publisher.place | Melbourne | |
dc.publisher.uri | https://anzmac.wildapricot.org | |
dc.relation.ispartofbookorjournal | Proceedings of the Australian and New Zealand Marketing Academy Conference | |
dc.relation.ispartofconferencename | 2002 Australian and New Zealand Marketing Academy Conference | |
dc.relation.ispartofconferencetitle | Proceedings of the Australian and New Zealand Marketing Academy Conference | |
dc.relation.ispartofdatefrom | 2002-12-02 | |
dc.relation.ispartofdateto | 2002-12-04 | |
dc.relation.ispartoflocation | Melbourne | |
dc.subject.fieldofresearchcode | 350204 | |
dc.title | The export marketing performance of Australian export market ventures | |
dc.type | Conference output | |
dc.type.description | E1 - Conferences | |
dc.type.code | E - Conference Publications | |
dc.description.version | Version of Record (VoR) | |
gro.faculty | Griffith Business School, Department of Marketing | |
gro.rights.copyright | © The Author(s) 2002. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s). | |
gro.date.issued | 2002 | |
gro.hasfulltext | Full Text | |
gro.griffith.author | O'Cass, Aron | |
gro.griffith.author | Julian, Craig C. | |