Voter choice: a study of decision confidence and satisfaction

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Author(s)
O'Cass, Aron
Grace, Debra
Nataraajan, Rajan
Griffith University Author(s)
Year published
2002
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Abstract
Understanding the dynamics of voter behaviour has been an area of interest to consumer researchers and marketers for sometime. This study focuses on specific issues related to voter behaviour via a study of voters in an Australia State election. Data were gathered from 159 voters using a survey administered using a drop off and pick-up. The results indicate that voter concern and involvement play a significant role in voter confidence and their desire to keep up to date during elections.
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Proceedings of the Australian and New Zealand Marketing Academy Conference
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© The Author(s) 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.
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