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dc.contributor.convenorN/Aen_AU
dc.contributor.authorO'Cass, Aronen_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.authorNataraajan, Rajanen_US
dc.contributor.editorRobyn N Shaw, Stewart Adam, Heath McDonalden_US
dc.date.accessioned2017-05-03T12:55:21Z
dc.date.available2017-05-03T12:55:21Z
dc.date.issued2002en_US
dc.date.modified2009-11-12T07:24:08Z
dc.identifier.urihttp://hdl.handle.net/10072/1603
dc.description.abstractUnderstanding the dynamics of voter behaviour has been an area of interest to consumer researchers and marketers for sometime. This study focuses on specific issues related to voter behaviour via a study of voters in an Australia State election. Data were gathered from 159 voters using a survey administered using a drop off and pick-up. The results indicate that voter concern and involvement play a significant role in voter confidence and their desire to keep up to date during elections.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent201477 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMAC 2002en_US
dc.publisher.placeMelbourneen_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2002/papers/pdfs/p158_ocass.pdfen_US
dc.relation.ispartofconferencenameANZMAC 2002 Conferenceen_US
dc.relation.ispartofconferencetitleProceedings of the Australian and New Zealand Marketing Academy Conferenceen_US
dc.relation.ispartofdatefrom2002-12-02en_US
dc.relation.ispartofdateto2002-12-04en_US
dc.relation.ispartoflocationMelbourneen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleVoter choice: a study of decision confidence and satisfactionen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2002. The attached file is posted here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2002
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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