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dc.contributor.convenorOuschan, Robyn.en_AU
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorRobin N Shaw, Stewart Adam, Heath McDonalden_US
dc.date.accessioned2017-05-03T14:08:48Z
dc.date.available2017-05-03T14:08:48Z
dc.date.issued2002en_US
dc.date.modified2009-11-12T07:23:15Z
dc.identifier.urihttp://hdl.handle.net/10072/1630
dc.description.abstractEntertainment is an integral part of the shopping centre environment. There are numerous studies on consumer satisfaction, but few studies have examined shopper satisfaction derived from entertainment consumption in shopping centres. Through a qualitative pilot study, this paper examined the joint impact of consumption motives and emotions on overall satisfaction of entertainment-seeking shoppers. In this study, entertainment shoppers are deemed to have dual consumption motives, namely social and escape motives. Consistent with the congruency theory, this study found that shoppers who reported ordinary overall satisfaction were those whose emotive experiences matched their consumption motives. Moreover, in order to create extraordinary overall satisfaction, shopping centre management may consider designing entertainment that evokes stronger positive emotions to exceed shoppers’ consumptions motives.
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent162356 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeVictoriaen_US
dc.publisher.urihttps://anzmac.wildapricot.orgen_AU
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academyen_US
dc.relation.ispartofconferencetitleANZMAC 2002 Conference Proceedingsen_US
dc.relation.ispartofdatefrom2002-12-02en_US
dc.relation.ispartofdateto2002-12-04en_US
dc.relation.ispartoflocationMelbourneen_US
dc.subject.fieldofresearchcode350204en_US
dc.titleCreating greater entertainment experiences at shopping centres: an exploratory studyen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyright© The Author(s) 2002. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).en_US
gro.date.issued2002
gro.hasfulltextFull Text
gro.griffith.authorMerrilees, Bill J.


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    Contains papers delivered by Griffith authors at national and international conferences.

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