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dc.contributor.convenorOuschan, Robyn.
dc.contributor.authorMerrilees, Bill
dc.contributor.editorRobin N Shaw, Stewart Adam, Heath McDonald
dc.date.accessioned2017-05-03T14:08:48Z
dc.date.available2017-05-03T14:08:48Z
dc.date.issued2002
dc.date.modified2009-11-12T07:23:15Z
dc.identifier.urihttp://hdl.handle.net/10072/1630
dc.description.abstractEntertainment is an integral part of the shopping centre environment. There are numerous studies on consumer satisfaction, but few studies have examined shopper satisfaction derived from entertainment consumption in shopping centres. Through a qualitative pilot study, this paper examined the joint impact of consumption motives and emotions on overall satisfaction of entertainment-seeking shoppers. In this study, entertainment shoppers are deemed to have dual consumption motives, namely social and escape motives. Consistent with the congruency theory, this study found that shoppers who reported ordinary overall satisfaction were those whose emotive experiences matched their consumption motives. Moreover, in order to create extraordinary overall satisfaction, shopping centre management may consider designing entertainment that evokes stronger positive emotions to exceed shoppers’ consumptions motives.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent162356 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC
dc.publisher.placeVictoria
dc.publisher.urihttps://anzmac.wildapricot.org
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy
dc.relation.ispartofconferencetitleANZMAC 2002 Conference Proceedings
dc.relation.ispartofdatefrom2002-12-02
dc.relation.ispartofdateto2002-12-04
dc.relation.ispartoflocationMelbourne
dc.subject.fieldofresearchcode350204
dc.titleCreating greater entertainment experiences at shopping centres: an exploratory study
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© The Author(s) 2002. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s).
gro.date.issued2002
gro.hasfulltextFull Text
gro.griffith.authorMerrilees, Bill J.


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    Contains papers delivered by Griffith authors at national and international conferences.

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