The Role of Alternative Media in Strengthening, Preserving, and Promoting Identity and Culture: A Case Study in Eastern Thailand
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Arguably, the mainstream media experiences definitely in dealing with the issues relating ethnic groups in every part of the world. Thailand is no exception. Exploring the role and the use of alternative media produced by local people in eastern Thailand will help to reinforce the idea that alternative media have provided a much more effective communication channels for local people. The purpose of this thesis is to investigate and analyse the role of alternative media in information distribution in the Riverside community, Chanthaburi province, Eastern Thailand. Recently, this strong community has been identified as a cultural tourism destination. The community has started to produce its own media, and to use social networks to promote itself and its attractions to the nation. This project advances knowledge of the role of alternative media in a community environment in the Thai public sphere. Furthermore, it strengthens knowledge of the role of alternative media in its broadest sense as an important form of cultural production. By using ethnographic action research as a methodology, this research gains strength through a rich understanding of the community by following an ongoing research cycle of planning, doing, observing and reflecting. Beyond that, this study reflects the idea of ‘hyperlocal’ media. With approximately a hundred households on which to focus, it is much easier for hyperlocal media to reach and attract local people by providing local news, covering local politics and engaging local people in the affairs relevant to their area. As a result, the findings of this thesis will reinforce the idea that ‘hyperlocal’ communication has played a much more proactive role in the community context.
ATINER's Conference Paper Series No: MED2014-1025
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Communication and Media Studies not elsewhere classified