dc.contributor.author | Youkongpun, P. | |
dc.contributor.editor | Dr. Gregory T. Papanikos | |
dc.date.accessioned | 2018-02-15T03:47:45Z | |
dc.date.available | 2018-02-15T03:47:45Z | |
dc.date.issued | 2014 | |
dc.identifier.uri | http://hdl.handle.net/10072/163741 | |
dc.description.abstract | Arguably, the mainstream media experiences definitely in dealing with the
issues relating ethnic groups in every part of the world. Thailand is no
exception. Exploring the role and the use of alternative media produced by
local people in eastern Thailand will help to reinforce the idea that alternative
media have provided a much more effective communication channels for local
people. The purpose of this thesis is to investigate and analyse the role of
alternative media in information distribution in the Riverside community,
Chanthaburi province, Eastern Thailand. Recently, this strong community has
been identified as a cultural tourism destination. The community has started to
produce its own media, and to use social networks to promote itself and its
attractions to the nation. This project advances knowledge of the role of
alternative media in a community environment in the Thai public sphere.
Furthermore, it strengthens knowledge of the role of alternative media in its
broadest sense as an important form of cultural production. By using
ethnographic action research as a methodology, this research gains strength
through a rich understanding of the community by following an ongoing
research cycle of planning, doing, observing and reflecting. Beyond that, this
study reflects the idea of ‘hyperlocal’ media. With approximately a hundred
households on which to focus, it is much easier for hyperlocal media to reach
and attract local people by providing local news, covering local politics and
engaging local people in the affairs relevant to their area. As a result, the
findings of this thesis will reinforce the idea that ‘hyperlocal’ communication
has played a much more proactive role in the community context. | |
dc.language | English | |
dc.publisher | Athens Institute for Education and Research (ATINER) | |
dc.publisher.place | Greece | |
dc.publisher.uri | https://www.atiner.gr/papers.htm | |
dc.relation.ispartofconferencename | 12th Annual International Conference on Communication & Mass Media | |
dc.relation.ispartofconferencetitle | ATINER's Conference Paper Series No: MED2014-1025 | |
dc.relation.ispartofdatefrom | 2014-05-12 | |
dc.relation.ispartofdateto | 2014-05-15 | |
dc.relation.ispartoflocation | Athens, Greece | |
dc.subject.fieldofresearch | Communication and Media Studies not elsewhere classified | |
dc.subject.fieldofresearchcode | 200199 | |
dc.title | The Role of Alternative Media in Strengthening, Preserving, and Promoting Identity and Culture: A Case Study in Eastern Thailand | |
dc.type | Conference output | |
dc.type.description | E2 - Conferences (Non Refereed) | |
dc.type.code | E - Conference Publications | |
dc.description.version | Version of Record (VoR) | |
gro.rights.copyright | © The Author(s) 2014. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author(s). | |
gro.hasfulltext | Full Text | |
gro.griffith.author | Youkongpun, Pisapat | |