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dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorWright, Owenen_US
dc.contributor.editorLaura Hemmingen_US
dc.date.accessioned2017-05-03T12:00:27Z
dc.date.available2017-05-03T12:00:27Z
dc.date.issued2007en_US
dc.date.modified2009-05-08T08:58:23Z
dc.identifier.issn14721376en_US
dc.identifier.urihttp://hdl.handle.net/10072/16462
dc.description.abstractThis research considers the issue of franchisees who exit the franchise system in order to continue operating independently. The literature regarding incentives for entering franchising is reviewed in an attempt to reveal why franchisees become dissatisfied and leave. The use of power by the franchisor and its relationship to brand piracy by franchisees is explored. Franchisors and their current and former franchisees are interviewed to uncover insights into this phenomenon. Explanations concerning the effectiveness of contractual remedies, dissatisfaction with the franchise, level of dependence and expectations in the relationship, and franchisor-franchisee goal incongruence are proposed.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent115642 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherWestburn Publishers Ltden_US
dc.publisher.placeScotlanden_US
dc.publisher.urihttp://www.westburnpublishers.com/journals/journal-of-marketing-management.aspxen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom1037en_US
dc.relation.ispartofpageto1054en_US
dc.relation.ispartofissue9-10en_US
dc.relation.ispartofjournalJournal of Marketing Managementen_US
dc.relation.ispartofvolume23en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titlePower and control in the franchise network: an investigation of ex-franchisees and brand piracyen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2007 Westburn Publishers. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_AU
gro.date.issued2007
gro.hasfulltextFull Text


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