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dc.contributor.authorSmaal, Yorick
dc.contributor.editorRebecca Jennings, Robert Reynolds and Lisa Featherstone
dc.description.abstractAustralians in the 1990s were the world’s largest per capita consumers of magazines.3 For men like Timothy Benzies, gay life-style magazines provided more than a tantalising glimpse into an unfamiliar identity and culture. They served as a guide to a foreign and exciting world of politics, sex, and belonging, showing newcomers “how to try out” their new self and alerting existing community members to the latest gay trends and issues. For debutants and seasoned readers alike, the purchase of life-style magazines was a consumptive act of identity. Reading the editorial and content, buying and using advertised goods and services, and placing and answering classifieds, were all self-affirming rituals used to construct and maintain a sense of self within the larger cultural world. This chapter examines the production and reproduction of gay male identity in Australia during the 1990s by using a detailed content analysis of OutRage magazine, a major national publication in the period under review. Like other life-style magazines, it provides a rich source of evidence about gay consumption in the modern west, allowing us to assess the influence of activism in a decriminalised world, the carnality of gay life, and the influence of advertising and body image on identity.4 Analysing the content, advertising and classifieds in OutRage, this chapter argues that consumerism increasingly replaced traditional forms of activism in gay life, encouraging practices that privileged muscularity, grooming and beauty.en_US
dc.publisherCambridge Scholars Publishingen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofbooktitleActs of Love and Lust: Sexuality in Australia from 1945-2010en_US
dc.subject.fieldofresearchAustralian History (excl. Aboriginal and Torres Strait Islander History)en_US
dc.subject.fieldofresearchMedia Studiesen_US
dc.titleBody Politic or Body Beautiful? Gay men, Identity, and Life-style Magazines in 1990s Australiaen_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Book Chapters (HERDC)en_US
dc.type.codeB - Book Chaptersen_US
gro.facultyArts, Education & Law Group, School of Humanities, Languages and Social Sciencesen_US
gro.hasfulltextNo Full Text
gro.griffith.authorSmaal, Yorick J.

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