Managing Culture at British Airways: Hype, Hope and Reality

View/ Open
Author(s)
Grugulis, I
Wilkinson, A
Griffith University Author(s)
Year published
2002
Metadata
Show full item recordJournal Title
Long Range Planning
Volume
35
Issue
2
Copyright Statement
© 2002 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Subject
Marketing