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dc.contributor.authorArnold, Johnen_US
dc.contributor.authorCoombs, Crispinen_US
dc.contributor.authorWilkinson, Adrianen_US
dc.contributor.authorLoan-Clarke, Johnen_US
dc.contributor.authorPark, Jenniferen_US
dc.contributor.authorPreston, Dianeen_US
dc.date.accessioned2017-04-24T12:37:59Z
dc.date.available2017-04-24T12:37:59Z
dc.date.issued2003en_US
dc.identifier.issn13633589en_US
dc.identifier.doi10.1057/palgrave.crr.1540202en_US
dc.identifier.urihttp://hdl.handle.net/10072/16834
dc.description.abstractA qualitative study is reported concerning the images of the UK's National Health Service (NHS) held by 231 potential recruits in the nursing, physiotherapy and radiography professions. Existing research suggests that these images are likely to affect willingness to be employed by the NHS, and that this could crucially affect the achievement of UK government targets for NHS workforce expansion. It also suggests that images and the reputation of the NHS are likely to be very difficult to manage. The present research found that dominant images of the NHS concerned its operational difficulties, especially pressure, understaffing and resource shortages, although its core mission of equal access to healthcare for all was also salient. Interviewees reported that their images of the NHS were derived from media coverage as well as personal experience. Although the NHS's ideals were applauded, there was relatively little sign that informants personally identified with the NHS. The findings are discussed in the contexts of the interplay between image and identity, and of practical attempts to improve the NHS's reputation as an employer.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent198376 bytes
dc.format.extent58099 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherPalgrave Macmillan Ltd.en_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofpagefrom223en_US
dc.relation.ispartofpageto238en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalCorporate Reputation Reviewen_US
dc.relation.ispartofvolume6en_US
dc.subject.fieldofresearchcode350201en_US
dc.titleCorporate Images of the United Kingdom National Health Service: Implications for the recruitment and retention of nursing and allied health profession staffen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2003 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of an article published in Corporate Reputation Review. The definitive publisher-authenticated version: Corporate Reputation Review, Volume 6, Issue 3, Pages 223–238, is available online at: http://dx.doi.org/10.1057/palgrave.crr.1540202en_US
gro.date.issued2015-05-12T02:03:26Z
gro.hasfulltextFull Text


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