The Evolution of Retailing: A Meta Review of the Literature
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Abstract The evolution of retailing has interested academics across a range of disciplines including economics, history, geography, and marketing. Due to its interdisciplinary appeal, the corpus of knowledge on retailing is composed of many disparate variables of analysis - from transaction costs and entrepreneurs, to environmental factors and the dispersion of stores. In consequence, the literature that attempts to explain retailing evolution presents as a patchwork, and extant theories remain disconnected because of their narrowness of focus. This literature review applies a macro and systems theory approach to the multi-discipline literature, and links together bodies of work that, until now, have remained conceptually unconnected. This provides a meta typology of six factors that could explain change in retailing: economic efficiencies, cyclical patterns, power inequities, innovative behavior, environmental influences, and interdependent parts of the system in co-evolution.
Journal of Macromarketing
© 2015 SAGE Publications. This is the author-manuscript version of the paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.