Pornography and Erotica: Definitions and Prevalence
Abstract
In this paper, we offer some observations regarding the sex industry, in particular the pornography and erotica sectors. Marketing literature observing pornography and erotica is scant. We find that following exponential growth of the sex industry (given use of the Internet) an evaluation of consumer behaviour and marketing practices is justified. In order to begin a study of these industry sectors, we find it necessary to define both pornography and erotica. Following the development of definitions, we consider these industries from a marketing perspective in the hope that we may encourage research into these areas.
Conference Title
Proceedings of the 2007 International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability
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Subject
PHILOSOPHY AND RELIGIOUS STUDIES