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dc.contributor.convenorCheryl R. Babcocken_AU
dc.contributor.authorGrunhagen, Markoen_US
dc.contributor.authorB. Di Pietro, Robinen_US
dc.contributor.authorStassen, Roberten_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorJohn (Jack) Nevinen_US
dc.date.accessioned2017-04-24T08:58:03Z
dc.date.available2017-04-24T08:58:03Z
dc.date.issued2007en_US
dc.date.modified2008-10-30T22:15:28Z
dc.identifier.urihttp://hdl.handle.net/10072/16983
dc.description.abstractConventional wisdom in the franchise industry suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and that are perceived as beneficial by franchisees, from those that may have little effect or may even be perceived as counterproductive. Our survey targeted franchisors in the U.S. and in Germany in an attempt to compare the most mature franchise market globally to one that is relatively young. We find that system disruption is clearly dependent on the maturity of the market, as not much differentiation of services is provided in the very mature U.S. market, but a good amount of differentiation exists in the relatively younger German market. Also, the size of the system that offers the services matters, as bigger systems typically provide more services. Finally, different types of services are identified as having varying levels of effectiveness in the less mature franchise market of Germany.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent200993 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherInternational Society of Franchisingen_US
dc.publisher.placeLondonen_US
dc.publisher.urihttp://www.huizenga.nova.edu/ExecEd/ISOF/default.cfmen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencename2007 International Society of Franchise Conferenceen_US
dc.relation.ispartofconferencetitleProceedings of the 21st Annual Conference of the International Society of Franchisingen_US
dc.relation.ispartofdatefrom2007-02-24en_US
dc.relation.ispartofdateto2007-02-25en_US
dc.relation.ispartoflocationCaesar's Palace, Las Vegas, Nevadaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleThe Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchiseesen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.rights.copyrightCopyright 2007 ISOF. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. Use hypertext link to access the publisher's website.en_AU
gro.date.issued2007
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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