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dc.contributor.authorWeaven, S
dc.contributor.authorFrazer, L
dc.contributor.editorRobert Blackburn
dc.date.accessioned2017-05-03T12:00:28Z
dc.date.available2017-05-03T12:00:28Z
dc.date.issued2007
dc.date.modified2008-02-14T23:11:58Z
dc.identifier.issn0266-2426
dc.identifier.urihttp://hdl.handle.net/10072/16984
dc.description.abstractIn this article we explore strategic reasons justifying the recent emergence of multiple unit franchising arrangements within Australia from the perspective of the franchisor. Extending resource contraints, efficiency and agency rationales explaining organisational choice, the present study suggests that franchisors encourage franchisee subsystem development as it affords strategic, operational and performance advantages. Dimensions including agency cost minimization, system wide uniformity, franchise system brand value, reward strategies, and subsystem unit (geographical) proximity and intra-system competition, were found to be important. Less important elements included ownership redirection, system adaptability, local market innovation and franchisee opportunism motives. Given the exploratory nature of this research, in-depth interviews with 23 franchisors were used to collect data. The preliminary research evidence has important implications for franchising theorists and practitioners and, in addition, provides a platform on which future research can be developed to further understand multiple unit franchising arrangements.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom173
dc.relation.ispartofpageto205
dc.relation.ispartofissue2
dc.relation.ispartofjournalInternational Small Business Journal
dc.relation.ispartofvolume25
dc.rights.retentionY
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.titleExpansion Through Multiple Unit Franchising : Australian Franchisors Reveal their Motivations
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2007
gro.hasfulltextNo Full Text
gro.griffith.authorFrazer, Lorelle
gro.griffith.authorWeaven, Scott K.


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