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dc.contributor.authorWeaven, Scotten_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.editorRobert Blackburnen_US
dc.date.accessioned2017-04-24T08:58:05Z
dc.date.available2017-04-24T08:58:05Z
dc.date.issued2007en_US
dc.date.modified2008-02-14T23:11:58Z
dc.identifier.issn02662426en_US
dc.identifier.urihttp://hdl.handle.net/10072/16984
dc.description.abstractIn this article we explore strategic reasons justifying the recent emergence of multiple unit franchising arrangements within Australia from the perspective of the franchisor. Extending resource contraints, efficiency and agency rationales explaining organisational choice, the present study suggests that franchisors encourage franchisee subsystem development as it affords strategic, operational and performance advantages. Dimensions including agency cost minimization, system wide uniformity, franchise system brand value, reward strategies, and subsystem unit (geographical) proximity and intra-system competition, were found to be important. Less important elements included ownership redirection, system adaptability, local market innovation and franchisee opportunism motives. Given the exploratory nature of this research, in-depth interviews with 23 franchisors were used to collect data. The preliminary research evidence has important implications for franchising theorists and practitioners and, in addition, provides a platform on which future research can be developed to further understand multiple unit franchising arrangements.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSage Publicationsen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom173en_US
dc.relation.ispartofpageto205en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalInternational Small Business Journalen_US
dc.relation.ispartofvolume25en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleExpansion Through Multiple Unit Franchising : Australian Franchisors Reveal their Motivationsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2007
gro.hasfulltextNo Full Text


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