Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth

Abstract

This paper aims to extend current understanding of organisational choice theory through examining to what extent firm-level factors influence the growth of franchisee-owned mini-chains within Australian franchise systems. In particular, this study examines how the age of system, corporatisation of management processes, plurality of distribution, levels of intra-firm conflict and franchise system complexity influence multiple unit franchising adoption.