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  • Franchisors Do Their Homework Before Entering International Markets: Experiences from the Australian Franchising Sector

    Author(s)
    Frazer, Lorelle
    Merrilees, Bill
    Bodey, Kelli
    Griffith University Author(s)
    Frazer, Lorelle
    Merrilees, Bill J.
    Bodey, Kelli L.
    Year published
    2007
    Metadata
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    Abstract
    Whilst the literature on international franchising practice is well established, an issue that remains unaddressed is the optimal timing for international expansion activities. In this study an Internet survey of the population of business format franchisors in Australia is conducted to obtain a profile of franchising, including international expansion data. In the second stage, a series of case studies with 16 Australian-based franchise systems is reported. The results indicate that franchisors do not wait until the domestic market is saturated before venturing overseas. Moreover, franchisors tend to develop their ...
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    Whilst the literature on international franchising practice is well established, an issue that remains unaddressed is the optimal timing for international expansion activities. In this study an Internet survey of the population of business format franchisors in Australia is conducted to obtain a profile of franchising, including international expansion data. In the second stage, a series of case studies with 16 Australian-based franchise systems is reported. The results indicate that franchisors do not wait until the domestic market is saturated before venturing overseas. Moreover, franchisors tend to develop their international expansion strategies after the business has demonstrated success in the local market.
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    Journal Title
    International Entrepreneurship and Management Journal
    Volume
    3
    Issue
    4
    Subject
    Business and Management
    Publication URI
    http://hdl.handle.net/10072/17004
    Collection
    • Journal articles

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