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dc.contributor.authorFrazer, Lorelle
dc.contributor.authorMerrilees, Bill
dc.contributor.authorBodey, Kelli
dc.contributor.editorDianne H.B. Welsh
dc.date.accessioned2017-05-03T12:00:26Z
dc.date.available2017-05-03T12:00:26Z
dc.date.issued2007
dc.date.modified2008-02-14T23:12:49Z
dc.identifier.issn15551938
dc.identifier.urihttp://hdl.handle.net/10072/17004
dc.description.abstractWhilst the literature on international franchising practice is well established, an issue that remains unaddressed is the optimal timing for international expansion activities. In this study an Internet survey of the population of business format franchisors in Australia is conducted to obtain a profile of franchising, including international expansion data. In the second stage, a series of case studies with 16 Australian-based franchise systems is reported. The results indicate that franchisors do not wait until the domestic market is saturated before venturing overseas. Moreover, franchisors tend to develop their international expansion strategies after the business has demonstrated success in the local market.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSpringer Science
dc.publisher.placeUnited States of America
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom437
dc.relation.ispartofpageto452
dc.relation.ispartofeditionSpecial Issue
dc.relation.ispartofissue4
dc.relation.ispartofjournalInternational Entrepreneurship and Management Journal
dc.relation.ispartofvolume3
dc.rights.retentionY
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchcode1503
dc.titleFranchisors Do Their Homework Before Entering International Markets: Experiences from the Australian Franchising Sector
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2007
gro.hasfulltextNo Full Text
gro.griffith.authorFrazer, Lorelle
gro.griffith.authorMerrilees, Bill J.
gro.griffith.authorBodey, Kelli L.


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