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dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.authorBodey, Kellien_US
dc.contributor.editorDianne H.B. Welshen_US
dc.date.accessioned2017-04-24T08:58:03Z
dc.date.available2017-04-24T08:58:03Z
dc.date.issued2007en_US
dc.date.modified2008-02-14T23:12:49Z
dc.identifier.issn15551938en_US
dc.identifier.urihttp://hdl.handle.net/10072/17004
dc.description.abstractWhilst the literature on international franchising practice is well established, an issue that remains unaddressed is the optimal timing for international expansion activities. In this study an Internet survey of the population of business format franchisors in Australia is conducted to obtain a profile of franchising, including international expansion data. In the second stage, a series of case studies with 16 Australian-based franchise systems is reported. The results indicate that franchisors do not wait until the domestic market is saturated before venturing overseas. Moreover, franchisors tend to develop their international expansion strategies after the business has demonstrated success in the local market.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherSpringer Scienceen_US
dc.publisher.placeUnited States of Americaen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom437en_US
dc.relation.ispartofpageto452en_US
dc.relation.ispartofeditionSpecial Issueen_US
dc.relation.ispartofissue4en_US
dc.relation.ispartofjournalInternational Entrepreneurship and Management Journalen_US
dc.relation.ispartofvolume3en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleFranchisors Do Their Homework Before Entering International Markets: Experiences from the Australian Franchising Sectoren_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2007
gro.hasfulltextNo Full Text


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