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dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.authorKuhn, Kerri
dc.contributor.editorSally Kift
dc.date.accessioned2017-05-03T13:56:52Z
dc.date.available2017-05-03T13:56:52Z
dc.date.issued2007
dc.date.modified2008-10-27T02:42:50Z
dc.identifier.refurihttp://www.fyhe.qut.edu.au/index.html
dc.identifier.urihttp://hdl.handle.net/10072/17016
dc.description.abstractResearch on student engagement suggests courses that involve students in challenging, authentic tasks linking students to their peers and educators are associated with high levels of engagement. This paper presents an assessment innovation within a first year marketing course that was designed to promote student engagement. Currently in its pilot stage, the 'Get Marketer Challenge' is a constructively aligned, authentic assessment task; requiring student teams to solve a real-world marketing problem as part of a course-wide competition. Student enrolment data suggests the Get Marketer Challenge is an attractive assessment option that encourages students to enrol in the Marketing course. Educators have been surprised by the consistency and high level of effort expended by student teams. Students report the Get Marketer Challenge is an enjoyable assessment task that helped them to understand some of the challenges faced by marketers.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent54458 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherQueensland University of Technology
dc.publisher.placeBrisbane
dc.publisher.urihttp://www.fyhe.qut.edu.au/
dc.publisher.urihttp://www.fyhe.qut.edu.au/past_papers/papers07/fullprogram2.html
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencename10th Pacific Rim First Year Higher Education Conference
dc.relation.ispartofconferencetitleProceedings of the 10th Pacific Rim First Year in Higher Education Conference
dc.relation.ispartofdatefrom2007-07-04
dc.relation.ispartofdateto2007-07-06
dc.relation.ispartoflocationBrisbane
dc.rights.retentionY
dc.subject.fieldofresearchcode330109
dc.subject.fieldofresearchcode350204
dc.titleThe ‘Get Marketer Challenge’: Engaging first year students in an introductory marketing course
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.rights.copyright© 2007 Queensland University of Technology. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Use hypertext link to access the conference website.
gro.date.issued2007
gro.hasfulltextFull Text
gro.griffith.authorKuhn, Kerri L.


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  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

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