Residential sub-market targeting by developers in Brisbane
This article seeks to understand if and why developers choose to operate in particular sub-markets or mixes thereof. Interviews were conducted in 2001 with self-identified large-scale private sector developers operating in Brisbane. The findings show residential markets are highly segmented and corresponding development products highly differentiated. Each sub-market carries its risks and rewards and developers have different strategies with respect to targeting residential sub-markets or mixes thereof. Developers generally prefer higher end markets. Likely implications for urban development and challenges for policy are increased pressure for out of sequence development, ready-made socio-spatial differentiation, and development products that are less likely to meet future changing market preferences and so are likely to stimulate higher levels of production, consumption and urban expansion.
Urban Policy and Research