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dc.contributor.convenorDepartment of Marketing, School of Business, University of Otagoen_AU
dc.contributor.authorDwivedi, Abhisheken_US
dc.contributor.authorSweeney, Arthuren_US
dc.contributor.authorMerrilees, Billen_US
dc.contributor.editorKen Deansen_US
dc.date.accessioned2017-05-03T14:28:18Z
dc.date.available2017-05-03T14:28:18Z
dc.date.issued2007en_US
dc.date.modified2009-10-06T05:26:27Z
dc.identifier.refurihttp://www.anzmac07.otago.ac.nz/index.aspxen_AU
dc.identifier.urihttp://hdl.handle.net/10072/17101
dc.description.abstractThis paper studies brand-extension feedback effects from India to address the paucity of extension-feedback research from the subcontinent. A model from literature was developed and tested on a sample of students in the capital city; it fitted the data well and four out of the six hypotheses were supported. Fit had the strongest effect on feedback followed by initial parent-brand attitude. Overall, the study advances the knowledge on brand-extension feedback effects.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent144239 bytes
dc.format.extent19828 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypetext/plain
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherUniversity of otagoen_US
dc.publisher.placeDunedin, New Zealanden_US
dc.publisher.urihttp://www.anzmac.org/conference_archive/2007/papers/ADwivedi_1.pdfen_US
dc.relation.ispartofstudentpublicationYen_AU
dc.relation.ispartofconferencename2007 ANZMAC Conferenceen_US
dc.relation.ispartofconferencetitleANZMAC 2007 Conference Proceedingsen_US
dc.relation.ispartofdatefrom2007-12-03en_US
dc.relation.ispartofdateto2007-12-05en_US
dc.relation.ispartoflocationDunedin New Zealanden_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350204en_US
dc.titleFeedback effects in brand extensions: Evidence from Indiaen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2007. The attached file is reproduced here with permission of the copyright owners for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website or contact the authors.en_AU
gro.date.issued2007
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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