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dc.contributor.authorKhoo-Lattimore, C
dc.contributor.authorPrayag, G
dc.date.accessioned2017-10-20T00:52:39Z
dc.date.available2017-10-20T00:52:39Z
dc.date.issued2015
dc.identifier.issn0278-4319
dc.identifier.doi10.1016/j.ijhm.2014.12.003
dc.identifier.urihttp://hdl.handle.net/10072/171383
dc.description.abstractThe main objective of this paper is to segment the accommodation and service preferences of females who participate in girlfriend getaways (GGA). A sample of 540 female travelers revealed five distinct clusters of preferences based on the importance scores assigned to hotel attributes. The clusters are then profiled on their performance scores on hotel attributes and demographic characteristics. The results indicate that the GGA market is heterogeneous in its accommodation and service preferences but homogeneous in its demographic characteristics. Accommodation suppliers and marketers must recognize the growing importance and profitability of this segment of the female traveler market. Implications for product development, targeting and positioning strategies, and service enhancements for this market are suggested.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherPergamon Press
dc.publisher.placeUnited Kingdom
dc.relation.ispartofpagefrom99
dc.relation.ispartofpageto108
dc.relation.ispartofjournalInternational Journal of Hospitality Management
dc.relation.ispartofvolume45
dc.subject.fieldofresearchCommercial services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism marketing
dc.subject.fieldofresearchcode3504
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350804
dc.titleThe girlfriend getaway market: Segmenting accommodation and service preferences
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dcterms.licensehttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.description.versionAccepted Manuscript (AM)
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyright© 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence, which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
gro.hasfulltextFull Text
gro.griffith.authorKhoo, Catheryn S.


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