A Critical Test of the Assumption That Men Prefer Conformist Women and Women Prefer Nonconformist Men
Author(s)
Hornsey, Matthew J
Wellauer, Richard
McIntyre, Jason C
Barlow, Fiona Kate
Griffith University Author(s)
Year published
2015
Metadata
Show full item recordAbstract
Five studies tested the common assumption that women prefer nonconformist men as romantic partners, whereas men prefer conformist women. Studies 1 and 2 showed that both men and women preferred nonconformist romantic partners, but women overestimated the extent to which men prefer conformist partners. In Study 3, participants ostensibly in a small-group interaction showed preferences for nonconformist opposite-sex targets, a pattern that was particularly evident when men evaluated women. Dating success was greater the more nonconformist the sample was (Study 4), and perceptions of nonconformity in an ex-partner were associated ...
View more >Five studies tested the common assumption that women prefer nonconformist men as romantic partners, whereas men prefer conformist women. Studies 1 and 2 showed that both men and women preferred nonconformist romantic partners, but women overestimated the extent to which men prefer conformist partners. In Study 3, participants ostensibly in a small-group interaction showed preferences for nonconformist opposite-sex targets, a pattern that was particularly evident when men evaluated women. Dating success was greater the more nonconformist the sample was (Study 4), and perceptions of nonconformity in an ex-partner were associated with greater love and attraction toward that partner (Study 5). On the minority of occasions in which effects were moderated by gender, it was in the reverse direction to the traditional wisdom: Conformity was more associated with dating success among men. The studies contradict the notion that men disproportionately prefer conformist women.
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View more >Five studies tested the common assumption that women prefer nonconformist men as romantic partners, whereas men prefer conformist women. Studies 1 and 2 showed that both men and women preferred nonconformist romantic partners, but women overestimated the extent to which men prefer conformist partners. In Study 3, participants ostensibly in a small-group interaction showed preferences for nonconformist opposite-sex targets, a pattern that was particularly evident when men evaluated women. Dating success was greater the more nonconformist the sample was (Study 4), and perceptions of nonconformity in an ex-partner were associated with greater love and attraction toward that partner (Study 5). On the minority of occasions in which effects were moderated by gender, it was in the reverse direction to the traditional wisdom: Conformity was more associated with dating success among men. The studies contradict the notion that men disproportionately prefer conformist women.
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Journal Title
Personality and Social Psychology Bulletin
Volume
41
Issue
6
Subject
Cognitive and computational psychology