Searching for Answers: The Cause and Resolution of Conflict in Franchising

The aim of this research was to explore the dimensions of franchisor and franchisee power and control in the franchising relationship in the Australian franchising sector. In a franchising arrangement the franchisee is heavily dependent on the franchisor, particularly in the early stages where the learning curve is steep. It is generally agreed that the franchisor wields the most power, although it is the mere perception of power rather than reality that is of most importance.The aim of this research was to explore the dimensions of franchisor and franchisee power and control in the franchising relationship in the Australian franchising sector. In a franchising arrangement the franchisee is heavily dependent on the franchisor, particularly in the early stages where the learning curve is steep. It is generally agreed that the franchisor wields the most power, although it is the mere perception of power rather than reality that is of most importance.
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Conference Title

ICSB World Conference 2007

Publisher URI

http://www.icsb2007.org/

http://www.icsb.org/

Copyright Statement

© 2007 ICSB. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website.

Publication URI

http://hdl.handle.net/10072/17210

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Conference outputs