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  • Searching for Answers: The Cause and Resolution of Conflict in Franchising

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    47314_1.pdf (94.71Kb)
    Author
    Frazer, Lorelle
    Giddings, Jeff
    Weaven, Scott
    Wright, Owen
    Year published
    2007
    Metadata
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    Abstract
    The aim of this research was to explore the dimensions of franchisor and franchisee power and control in the franchising relationship in the Australian franchising sector. In a franchising arrangement the franchisee is heavily dependent on the franchisor, particularly in the early stages where the learning curve is steep. It is generally agreed that the franchisor wields the most power, although it is the mere perception of power rather than reality that is of most importance.The aim of this research was to explore the dimensions of franchisor and franchisee power and control in the franchising relationship in the Australian franchising sector. In a franchising arrangement the franchisee is heavily dependent on the franchisor, particularly in the early stages where the learning curve is steep. It is generally agreed that the franchisor wields the most power, although it is the mere perception of power rather than reality that is of most importance.
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    Conference Title
    ICSB World Conference 2007
    Publisher URI
    http://www.icsb2007.org/
    http://www.icsb.org/
    Copyright Statement
    © 2007 ICSB. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted. For information about this conference please refer to the publisher's website.
    Publication URI
    http://hdl.handle.net/10072/17210
    Collection
    • Conference outputs

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