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  • Quality, Value? - Insights into Medical Tourists' Attitudes and Behaviors

    Author(s)
    Prajitmutita, Lyn Manassannan
    Perenyi, Aron
    Prentice, Catherine
    Griffith University Author(s)
    Prentice, Catherine
    Year published
    2016
    Metadata
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    Abstract
    The research investigates the factors influencing medical tourists’ attitudes and behaviors. The factors examined include hospital service and customer perceived value. The study was undertaken in a major hospital located in a South-East Asian country. The sample includes foreign patients who have received various medical treatments in the hospital. The findings indicate that medical tourists are value oriented customers as their value perception has the strongest direct effect on their behaviors, followed by their attitudes towards the hospital. Hospital service appears to have a substantial direct effect on perceived value ...
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    The research investigates the factors influencing medical tourists’ attitudes and behaviors. The factors examined include hospital service and customer perceived value. The study was undertaken in a major hospital located in a South-East Asian country. The sample includes foreign patients who have received various medical treatments in the hospital. The findings indicate that medical tourists are value oriented customers as their value perception has the strongest direct effect on their behaviors, followed by their attitudes towards the hospital. Hospital service appears to have a substantial direct effect on perceived value and medical tourist satisfaction, and also exerts an indirect effect on medical tourist behaviors. The research highlights the prominent role of perceived value, and pinpoints the most effective avenues for healthcare providers in allocating resources to improve hospital performance from the perspective of medical tourists.
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    Journal Title
    Journal of Retailing and Consumer Services
    Volume
    31
    DOI
    https://doi.org/10.1016/j.jretconser.2016.04.005
    Subject
    Tourism
    Publication URI
    http://hdl.handle.net/10072/172467
    Collection
    • Journal articles

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