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  • Multiple Ps' effects on gambling, drinking and smoking: Advancing theory and evidence

    Author(s)
    Prentice, Catherine
    Cotte, June
    Griffith University Author(s)
    Prentice, Catherine
    Year published
    2015
    Metadata
    Show full item record
    Abstract
    This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. ...
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    This special issue is dedicated to providing insights into research on problem gambling, drinking and smoking. Drawing on compulsive consumption literature, the issue approaches from business management perspectives and examines various external factors with a focus on marketing effects on gambling, drinking and smoking behaviors. In particular, the papers in this issue are categorized on the basis of marketing mix into promotion, place, people, peer-culture, psychological and policy effects. A mix of methods including qualitative, quantitative and meta-analysis appears in this issue with a diversified sampling cohort. Highlights of each paper are summarized in this editorial.
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    Journal Title
    Journal of Business Research
    Volume
    68
    Issue
    10
    DOI
    https://doi.org/10.1016/j.jbusres.2015.03.001
    Subject
    Marketing
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/172471
    Collection
    • Journal articles

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