Show simple item record

dc.contributor.authorThaichon, Paramaporn
dc.contributor.authorThu, Nguyen Quach
dc.date.accessioned2018-05-20T23:52:54Z
dc.date.available2018-05-20T23:52:54Z
dc.date.issued2016
dc.identifier.issn1441-3582
dc.identifier.doi10.1016/j.ausmj.2016.01.007
dc.identifier.urihttp://hdl.handle.net/10072/172525
dc.description.abstractThis study investigates the impact of online advertising on social network sites on children's intention to consume fast food in Australia. The study adopted a qualitative, inductive approach to data collection using a sample of 30 Australian children who use social network sites and their parents. It was found that fast food advertisements on social networking sites could manipulate the young audience members in terms of their purchasing likelihood, views on fast food, and eating habits. The results from the interviews also indicated that peer pressure is an important element of online communications on social networking sites. By showing their advertisements to a group of young consumers, companies can create a sense of socialization and associate their product with a community. This study is one of the first to consider broad aspects of children's perception of marketing communications on social networking sites in the context of the fast food industry.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofpagefrom79
dc.relation.ispartofpageto86
dc.relation.ispartofissue1
dc.relation.ispartofjournalAustralasian Marketing Journal
dc.relation.ispartofvolume24
dc.subject.fieldofresearchCommerce, management, tourism and services
dc.subject.fieldofresearchMarketing communications
dc.subject.fieldofresearchcode35
dc.subject.fieldofresearchcode350604
dc.titleOnline marketing communications and childhood's intention to consume unhealthy food
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorThaichon, Sara Q.


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record