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  • Adventure tourism products: Price, duration, size, skill, remoteness

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    47330_1.pdf (80.14Kb)
    Author(s)
    Buckley, Ralf
    Griffith University Author(s)
    Buckley, Ralf
    Year published
    2007
    Metadata
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    Abstract
    To test whether commercial tourism products in different adventure activity sectors have different functional characteristics, I took part in tours offered by 75 operators worldwide and analysed price per person per day, duration, prior skill requirements, remoteness, group size and client-to-guide ratios. There is an enormous range of variation. Some activities overlap but some are clearly distinguishable, on commercial as well as operational criteria. Products can be arranged on a scale from low volume, high difficulty, high price to high volume, low difficulty and low price. There are recognisable signatures for some ...
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    To test whether commercial tourism products in different adventure activity sectors have different functional characteristics, I took part in tours offered by 75 operators worldwide and analysed price per person per day, duration, prior skill requirements, remoteness, group size and client-to-guide ratios. There is an enormous range of variation. Some activities overlap but some are clearly distinguishable, on commercial as well as operational criteria. Products can be arranged on a scale from low volume, high difficulty, high price to high volume, low difficulty and low price. There are recognisable signatures for some subsectors, but not all.
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    Journal Title
    Tourism Management
    Volume
    28
    Issue
    6
    DOI
    https://doi.org/10.1016/j.tourman.2006.12.003
    Copyright Statement
    © 2007 Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commercial services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/17265
    Collection
    • Journal articles

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