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dc.contributor.authorInsch, Andrea
dc.contributor.authorBowden, Bradley
dc.date.accessioned2018-10-17T05:55:03Z
dc.date.available2018-10-17T05:55:03Z
dc.date.issued2016
dc.identifier.issn0264-2751
dc.identifier.doi10.1016/j.cities.2016.03.003
dc.identifier.urihttp://hdl.handle.net/10072/173107
dc.description.abstractThis article examines the role of city brand repositioning in the economic and sociological transformation of a second-ranked city, developing a conceptual framework that identifies the possibilities and limits of city brand repositioning to enhance a city's global status and reputation. Brisbane, a second-ranked Australian city, is selected to study the influence of city brand repositioning on the process of urban transformation over a 34 year period from 1979 to 2013. The findings of this historical analysis highlight the efficacy of targeted rebranding campaigns and incentives for different market segments (i.e. tourism, investment, education). In particular, positive demographic and economic outcomes for the city were associated with real and psychological repositioning of the city brand. These repositioning strategies communicated substantive changes in the city's demographic and industrial structure, underpinned by multi-level government policies and programmes to cultivate a few globally connected clusters where the city could be competitive – tertiary education and professional, scientific and technical services – both within Australia and globally.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofpagefrom47
dc.relation.ispartofpageto54
dc.relation.ispartofjournalCities
dc.relation.ispartofvolume56
dc.subject.fieldofresearchUrban and Regional Planning not elsewhere classified
dc.subject.fieldofresearchUrban and Regional Planning
dc.subject.fieldofresearchHuman Geography
dc.subject.fieldofresearchcode120599
dc.subject.fieldofresearchcode1205
dc.subject.fieldofresearchcode1604
dc.titlePossibilities and limits of brand repositioning for a second-ranked city: The case of Brisbane, Australia's "New World City", 1979-2013
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorBowden, Bradley


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