Looking back and moving forwards:An agenda for social marketing research
Author(s)
Rundle-Thiele, Sharyn
Griffith University Author(s)
Year published
2015
Metadata
Show full item recordAbstract
The practice of social marketing is based on a set of underlying principles that have not yet been tested. In the future, a series of experiments will be necessary to bring the application of social marketing to its peak. This article outlines an action plan for research in social marketing in order to push its limits.The practice of social marketing is based on a set of underlying principles that have not yet been tested. In the future, a series of experiments will be necessary to bring the application of social marketing to its peak. This article outlines an action plan for research in social marketing in order to push its limits.
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Journal Title
Recherche et Applications en Marketing
Volume
30
Issue
3
Subject
Marketing not elsewhere classified