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  • Looking back and moving forwards:An agenda for social marketing research

    Author(s)
    Rundle-Thiele, Sharyn
    Griffith University Author(s)
    Rundle-Thiele, Sharyn
    Year published
    2015
    Metadata
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    Abstract
    The practice of social marketing is based on a set of underlying principles that have not yet been tested. In the future, a series of experiments will be necessary to bring the application of social marketing to its peak. This article outlines an action plan for research in social marketing in order to push its limits.The practice of social marketing is based on a set of underlying principles that have not yet been tested. In the future, a series of experiments will be necessary to bring the application of social marketing to its peak. This article outlines an action plan for research in social marketing in order to push its limits.
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    Journal Title
    Recherche et Applications en Marketing
    Volume
    30
    Issue
    3
    DOI
    https://doi.org/10.1177/2051570715599338
    Subject
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/173244
    Collection
    • Journal articles

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